oneword

As a part of Limerick City of Culture 2014, we want to celebrate the Limerick lace and the women who made it. The concept for this campaign focuses on connecting cultural tradition of Limerick with contemporary feel of the city which can be expressed in ‘oneword’. Limerick lace was made by very skilled and hard working women. By focusing on lace we are looking for connections between these brave women and people of Limerick today. We want to ask them to describe the strengths of the city and its people in one word.